Inversion: From Selling Products to Fulfilling Needs with IoT
Tech is progressing at a very rapid rate, and thinking about its implications can be daunting for a company. Consider IoT: it is becoming pervasive — from doorbells to industrial compressors. Dr. Sanjay Sarma, Vice President of Open Learning and Professor of Mechanical Engineering at MIT, discussed how limiting one’s imagination to a product mindset is limiting – and how focusing on customer needs can lead to better innovation using a methodology called Inversion, which he and his co-authors describe in their book The Inversion Factor: How to Thrive in the IoT Economy.
Tech is progressing at a very rapid rate, and thinking about its implications can be daunting for a company. Consider IoT: it is becoming pervasive — from doorbells to industrial compressors. Dr. Sanjay Sarma, Vice President of Open Learning and Professor of Mechanical Engineering at MIT, discussed how limiting one’s imagination to a product mindset is limiting – and how focusing on customer needs can lead to better innovation using a methodology called Inversion, which he and his co-authors describe in their book The Inversion Factor: How to Thrive in the IoT Economy.
