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The Secret to Driving eLearning Adoption

Lexmark's L&D team realized that usage of their eLearning portal had stagnated--many employees were unaware of the development opportunities available to them. To drive eLearning adoption, L&D staff worked with the employee communications department to create an integrated marketing plan based on a simple idea: Give the portal's superusers a platform to tell their learning stories. The employee-focused plan resulted in incredible growth amid a challenging business climate.

In this webinar you'll learn:

  • How Lexmark's learning strategists partnered with corporate communications to develop a creative, people-focused marketing plan
  • Key replicable steps of the marketing plan promoting iLearn, Lexmark's branded learning portal
  • Tips for developing your own employee-focused communications plan to increase eLearning adoption within your organization


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