Today, organizations need entrepreneurial people. In our daily work life the internal entrepreneur (intrapreneur) embodies an attitude of personal commitment, understands the big picture, and has a passion for her work. Increasingly, professionals want much more than to just pay the bills and organizations realize that it takes enthusiastic people with a personal vision to maintain a healthy and thriving culture. To launch intrapreneurialism, leadership teams are now wondering how to "turn-on" the passion of their workforce. CEOs want and need people to embody a self-directed attitude to bring in new business, and do it because it matters to them.