Digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value and experiences for customers and employees and more effectively compete in an ever-changing digital economy. Executives in all industries are using digital advances such as analytics, mobility, social media, smart embedded devices and both new technologies and traditional technologies to change customer relationships, internal processes, business models and value propositions. Digital transformation is high on the business agenda for good reason.
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