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The Secret to Driving eLearning Adoption: Employees Tell Their Learning Stories

Tuesday, December 13, 2016 @ 11-11:45 a.m. ET

Lexmark’s L&D team realized that usage of their eLearning portal had stagnated--many employees were unaware of the development opportunities available to them. To drive eLearning adoption, L&D staff worked with the employee communications department to create an integrated marketing plan based on a simple idea: Give the portal's superusers a platform to tell their learning stories. The employee-focused plan resulted in incredible growth amid a challenging business climate. In this webinar you’ll learn: 

  • How Lexmark’s learning strategists partnered with corporate communications to develop a creative, people-focused marketing plan
  • Key replicable steps of the marketing plan promoting iLearn, Lexmark’s branded learning portal
  • Tips for developing your own employee-focused communications plan to increase eLearning adoption within your organization

About the Speaker:

Scott Shive, Internal Communications Manager, Lexmark 
Scott Shive is internal communications manager at Lexmark International, a global technology company in Lexington, Ky. In the past, he was an award-winning print/digital journalist and a one-day Jeopardy! champion.