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Skillsoft Off the Shelf Book Club Webinar:

What’s Your Positioning DNA?

Monday, January 8th, 2018 @ 12 - 1 p.m. ET

Join marketing strategist and consultant, Andy Cunningham, author of Get to Aha! in a conversation with Skillsoft Chief Creative Officer Tara O’Sullivan and SVP of Skillsoft Books Mark Onisk as they discuss how to apply the ideas in Andy’s latest book, Get to Aha! Discovering Your Positioning DNA and Dominate Your Competition. They will explore how determining your positioning DNA is vital to businesses who wish to align their organization with their vision and branding to achieve successful outcomes both as a business and for their workforce. This webinar is part of Skillsoft Off the Shelf, a virtual book club for modern learners. Check out the details at to watch the launch video interview with the author and get access to the book resources offered on Percipio, Skillsoft's intelligent learning platform.

What you will learn:

  • What your DNA tells you about your company, your workforce, your customers and your products.
  • The importance of understanding positioning in order to make strategic decisions on branding, messaging and corporate values.
  • The Six C’s of positioning.
  • How to embrace or change your DNA.
  • How some leading companies have used their positioning DNA to strengthen their brand, transform their business and achieve success.

About the Speakers:

Andy Cunningham
Principal and Founder, Cunningham Collective

Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of the newly released book, Get to Aha! a seminal primer about corporate positioning. Andy is much sought after marketing expert in Silicon Valley, having been on forefront of marketing, branding, positioning and communicating “The Next Big Thing” for over 30 years. She is well known for helping Steve Jobs launch the Macintosh and later working with him at NeXT and Pixar.

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Tara O'Sullivan
Cheif Creative Officer, Skillsoft

In her role as Chief Creative Officer for Skillsoft, Tara ensures that everything we do at Skillsoft and especially our digital technology strategy, presents our brand, our voice and our vision consistently and authoritatively. Tara has extensive experience in using product marketing, branding and driving strategic growth. Tara oversees the content production business and corporate marketing. Tara has over 23 years' experience in B2B technology marketing including leadership positions in Oracle, IONA Technologies, SAS and TES Global. She has a MA in International Marketing from University College Dublin.

Mark Onisk
SVP of Skillsoft Books

Mark leads Skillsoft's e-book division, which provides thousands of top titles on business-critical subjects ranging from strategic leadership and professional effectiveness to software development, cybersecurity, engineering and corporate finance. In his role, Mark is responsible for overall product vision, strategy and execution for the Books division. He also oversees the company's relationships with its publishing partners. Mark's background includes needs analysis, solution design, custom content development, content production, service delivery, as well as market analysis of the training industry.